Ok, I am an immigrant. Not from China or Mexico but still, a legal alien. Yes, a legal one from within Earth, not the ones from outer space, if you know what I mean. I have landed in the country of opportunities, freedom and freewill and wait, wow, it’s all about free Willy. Yes, whale, go live your life in the ocean the way you want to and I will help you fulfill your dream. Wait, what? What wet dreams? I have a dream to make America great again. Hang on, no, I don’t, but my campaign managers do.  My dream was to make America rich again.

This is what is happening in a country you thought you should look up to. Hey, don’t get me wrong, it is the country that you should look up to, barring all the political hatred.  After all, this is the only place in the universe that you can get away with murder (and I am not referring to the show “how to get away with murder”).

Ok now that that’s taken care of, lets discuss their campaigns…

I’m with you vs. make America great again. Well, the thought that America is not great will make Clint Eastwood and Steve McQueen throw up. On the other hand, “I’m with you” will make Mary Poppins come out of her grave with umbrellas in tow. Yes compare and judge knowing the American population, we are the Eastwoods and McQueen’s or wannabe’s.

Brand building is all about consistency and consistently pursuing your single-minded communication. How are we single minded? By reminding voters that we will make America great again. How? Who cares? You don’t need to know, cause if you did you would be running for president. This is America and this is how it’s done.

“I’m with you”, but if I am not you can’t be with him or her cause he or she is worse then me. And that’s the angle stronger than being with anyone. Sorry to disappoint, but that concept is weak and will not win you the war. But have no fear, it might just win you the battle.

To me these polls are bullshit and tell us nothing. We wont know anything until doomsday. Yes, folks, not the 28^th but the 8^th of November 2016.

 

I’m a woman and you can’t vote for Trump VS make America Great again is a landslide defeat even before the battle. Even if she wins and let’s all pray to whatever God we believe in that she does, I wish she had a better campaign manager or a strategist to figure out her niche. With so much experience an expert campaign manager should make her niche for the public rather than the dollar funding lobbyist. Because at the end of the day, the dollars only get you the eyeballs but the niche and the strategy get you the bang for the buck, which is the Vote. So unless your message is crafted according to your niche what is the point blasting it to the audience?

The US election will boil down to marketing, I mean it already has. If you need a better example, do some research on the recent election in India and how Modi came to power.

The footnote on the webpage of Hillary said this;

Paid for by Hillary for America, a grassroots campaign of over 2 million donors committed to electing Hillary Clinton (and keeping Donald Trump out of the White House).

I am actually confused about what Hillary’s current campaign slogan is. Her current positioning has clearly evolved to “given the choice I am your better option.” Currently, “stronger together” seems to be trending on social media. However, over the campaign period she has gone through numerous slogans, such as, “make America whole”, “love and kindness”, “break down barriers”, “build ladders of opportunity”, “love trumps hate” and of course, “I’m with you.”

On the other hand, if you look at Trump’s campaign, it has always been built around making a broken America “great again.”As he gathered momentum he changed it slightly to “America is great and I am your voice”. Consistency always pays off. I believe that he has managed to come this far mostly because of his consistent hammering of the same message to a similar target audience throughout his campaign. Razor sharp targeting and single minded messaging after building a brand persona that will attract that particular audience with this message. And it’s as simple as that.

Anyway, I am just a legal alien who does not have the right to vote. But if I did I dare not say who I would vote for because the choices laid out before me are so lame.

Some people need help and some don’t. Obama and Michelle didn’t cause they drove their own campaign. They are the products that every advertiser wants to promote because, like any product that delivers, you hardly need to advertise.

So now all we have to do is let the American people decide the fate of the rest of the world. And that’s exactly why this country is the land of opportunity and freedom. God bless us all!